5 themes from 50 Marketing Thought Leaders Over 50

Thanks to a Linkedin post I think I saw from Vanessa DiMauro, I just read the 50 Marketing Thought Leaders Over 50 List. It’s well worth the read even if you don’t find yourself on it… Here’s what jumped out at me:

1. This is the era of social transparency.
2. Be authentic, human. Don’t just act it.
3. Listen.
4. Build community.
5. We’re swimming in big data. The winners will figure out how to cut through the noise to act on what’s really important for delivering a great customer experience.