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“Astroturfing” means fake reviews…

June 23, 2015

turfbounceEarly rollouts of Astroturf were challenged. Players in all turf sports complained the surface was too hard, summer temperatures soared into the 100’s at field level, and baseballs bounced like they were playing on the moon. The product has evolved and improved over time, but one thing hasn’t changed: It’s fake grass.

Today there’s a phenomena of fakery in the world of marketing called “astroturfing.” “Astroturfing is the attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little such support exists.” Amazon has just come out with a new artificial intelligence system to help them combat fake reviews on their site. Today, customer reviews are becoming critical to the success of products and services evidenced by the success of sites like Amazon, TripAdvisor and Yelp. Consumers swarm these sites to read what they believe to be independent and unbiased reviews of products and services like hotels and restaurants.

4 review sitesFor technology solutions like Kronos, similar sites now exist, and most of these sites require users to prove their identity by signing in with a LinkedIn account. Still, that won’t stop a technology company from astroturfing by paying happy customers to write reviews. That’s not how Kronos rolls. We like our grass real, even if blogs like mine use a good amount of cow produced compost to help it grow. No, seriously, if you’re a Kronos customer using Workforce Central or Workforce Ready, and you would like to share your story to help prospective customers evaluate the Kronos experience, please consider telling your story at one or more of the following review sites. And hey – keep it real.

* G2Crowd is currently offering a $25 gift card to the first 20 Kronos Workforce Ready users who complete a review, and their eligibility to receive it is in no way conditioned on the content of their review.

One Comment leave one →
  1. June 24, 2015 4:55 am

    Thanks for including IT Central Station in your blog post. I fully concur with your call to ensure authenticity of reviews and keep out fake reviews. Last week I wrote a blog post that outlines our commitment to authenticity:

    Thanks again for the mention,
    Russell Rothstein
    Founder and CEO, IT Central Station

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